Nestia app has been ranked top 10 lifestyle app in Singapore. What kind of app is it? How is the overall user experience? Today, follow me to explore and experience it.

First time user experience

Search for “Nestia” in the Apple App Store, Google Play or orther app store. The logo is a blue bird. More and more app’s logo uses a cute animal image, because animals are born with a sense of intimacy.

Nestia –News /TOTO 4D /Bus/MRT. Slogan is “Making Life Simple”. Then you can see the Preview, including Jobs, Lottery, Transport, Property rental & Sale, News, Movies. So many features that you can get the latest news, never be late again, scan to check your winnings, all services just at your fingertips. Size is 105.7MB, a little big because it integrated various features.

The first sight impression is closer, multi-functional, making you would like to download and have a try.

Explore & enjoy

Open it after installation, there are 5 tags in the bottom navigation: Home – Group – Services – Message – Profile. After an overall browse of every tag, an information architecture graph can be drawn to shape a general impression.

Home: This module includes Scan, Invite friends, Service icons, Headline and Video. You can scan QR code and Check Ticket. You can invite a friend to download the app to earn 200 points. You can click service icons to get real time information like Bus, MRT, Traffic Cam.

The newsfeed covers all types of news, from serious politics to the latest entertainment titbits. Latest Singapore local news and the world hot news currently captured from other medias, non-original, just act as information porters. Of course, this depends on the business mode of the company and can’t be judged right or wrong simply. The aim is to show the diverse lives of ordinary people, and let you kill time to know what happened outside.

Other popular app ads are inserted into the feed flow. AD is good for both company to get profit and user to get information. While, immoderate ads are bad for users in user experience. Users need to buy package if they want to remove ads for better browsing experience. Too many advertisements will cause users to resent and leave. So, the app developers need to find a suit balance point.

Group: If you feel bored, need friends, you can join one group and expand your social circles just like Facebook Group. There are all kinds of posts and people with similar interests. There is also a function called location-based Nearby circles. You can see the circle of people nearby. You can post and interact, but it seems not very active right now. Maybe will become lively when attracting more and more users.

Services: Public Transport Bus MRT, Food & Beverage, Promotions, Buy & Sell, Movies, Property rental and sale, Home Services, Places Nearby. All kinds of service contents are constantly enriched, giving people a sense of 58.com, a Chinese leading classified information website. Click icon to enter the details page, include Introduction, Price list, Description, Comments, Call, etc.

Good apps often provide a core service. Be it Wi-Fi connection service, or news service, the designer highlights it then this function can shape a clear memory point in user’s mind and enhances the user’s stickiness, so that a core function drives other auxiliary functions and brings secondary usage. Nestia impresses users a powerful App with many services needed in daily life. One day when you want to do something, you can just open Nestia app, possibly it can satisfy you.

Background introduction

Visit Nestia’s official website to know further information. You can play with the blue bird next to the search box on homepage, its eyes will move and follow cursor when you move the mouse, which is an interesting interaction experience. Do you find there is also a loading animation in Nestia app? The bird flaps its wings quickly when loading.

According to this website, “Nestia Pte Ltd is an internet startup founded in 2015 and based in Singapore. Nestia provides a one-stop service platform for making life in Singapore easy.”

Its core product is Nestia app. From App Annie, Nestia app is initially positioned at property rental and firstly launched on Aug 04, 2015 with Version 1.0.0, by continuously fixing bug, adding many new functions, polishing module, currently it has been updated to Version 4.13 on Mar 25, 2018.

The current presence is trying to satisfy all the needs/wants for people living in Singapore. Featured services have wined many users’ favor, such as Property Rental and Sale listing web/apps for people who want to rent an apartment, Interactive MRT map to let people know how to get around, the Bus Routes and Arrival Time, Direction from A to B and Get Off Alarm are really thoughtful services, Home Services and Nearby for their convenience.

From the App Annie, you can see that this app has been consistently ranked within the Top 10 Singapore Lifestyle iOS App especially in recently months.

Nestia company also launched Nestia Pro acting as Property agents and Nestia Merx acting as Nestia Merchant Managing Tool, in order to serve users friendlier.

Mission

Every product has a mission. Nestia app can help you in hunting for the best bargains in town, finding best place for movie enthusiasts, knowing Singapore pools live results, knowing your neighborhood, taking care of your lovely home, designing your perfect home, and so on. It is a one-stop platform that is dedicated to making your life in Singapore a breeze!

Overall user experience review

Use this app again after understanding some background information, try to discover and understand the product logic behind kinds of services. We can only give reviews or comments after careful investigation. Bellows are just some reviews from a wide level for your reference. Deeper and more comprehensive UX evaluation should be based on user research conducted by UX experts or consultancy.

PESTEL

Any product needs to conform to the general social development trend. Toffler pointed out in his book “The Third Wave” that with the arrival of the third wave of human society—Informalization, people need to obtain more information to make judgments or do things correctly, and the popularity of the Internet has also spread the wings of information. The Internet has reduced information asymmetry and accelerated the flow of information. Information becomes a kind of wealth. There have been many projects that use information gaps to build information publishing or sharing platforms. The Nestia app is dedicated to creating a one-stop smart information service platform for users in their home life, it also belongs to information area.

User

Target user: Because this app belongs to the lifestyle category, there are many things involved and there is no specific population. Everyone living in Singapore can use it.

Context: It can be used under a variety of scenarios, mainly covering homes, subways, buses, companies, shopping centers.

Purpose: It can be used to understand the arrival time of transportation vehicles, to see the news to send time, check rental information, and a variety of information search services. As long as you think of this app, you can find out what services you need.

Pros

• Multifunction. It covers many practical functions needed in real daily life, especially bus real-time arrival information and arrival reminder, although most bus stations in Singapore have arrival time screens, the coverage rate is not 100%. Also, it has MRT route map, MRT exit prompt, public transport price display function. What’s more, it has liked exclusive discounts and promotions, renting information. One app can satisfy many needs, there is no need to specifically download other apps.
• Interesting and friendly interface interaction.
• Website in PC terminal is a plus for app.

Cons

• Occasional lag or bug with the location filter.

Conclusion

Nestia app is positioned in life service field. Life consists of clothing, food, housing, and transportation. It is ordinary and trivial. Everyone will find the services they need. Nestia app is currently an excellent app that can act as a guide for your life in Singapore. It is also expected to be improved more and more user friendly in the future.

What’s your experience about Nestia app? Welcome to share and discuss in the comments.